brand development and design is one of our core competencies honed over more then 20-years of experience. collectively, our team has helped establish or evolve b2c and b2b brands leveraging our strategic brand development and planning expertise to establish brand mission, vision, guiding principles, brand pillars, and targeted brand positioning messaging. with a solid brand foundation in place, our creative teams have been successful in developing on-mark creative designs for application across varied print and digital mediums. below are samples of our recent client design projects.
dorsey studios was was selected to design Stance Shoes back to school window displays for all their stores in Canada. The brief - classic back to school footwear and backpacks targeted a college age youth and featuring Vans, Converse, and Herschel brands.
dorsey studios landed on the "back in classics" idea inspired by a classic yellow H1B pencil. Elements produced included a poster, banner, and decal that together created a sense of motion intended to draw customers into the story and display, and focusing them on the select merchandise. And it worked.
stephano's secret stash
dorsey studios was excited to work with the client to evolve this 35 year old granola brand in support of an amazingly delicious new "secret stash" formulation and grocery store distribution strategy.
dorsey studios developed the new name and brand story, and created a fresh new package design for multiple skus. Look for Stephano's Secret Stash in stores across the country this spring.
temporal power ltd. - strategic and creative brand development
collaborating with Temporal's senior management team, dorsey studios led a formal strategic brand development process establishing new brand pillars, guiding principles, mission and vision statements, and creatively evolved the brand from a look and feel perspective beginning with a new logo design.