ABLE BC partners with Dorsey Studios to bring advanced, streaming music service from Soundtrack Business to its members.

(Vancouver, September 26, 2017) BC’s Alliance of Beverage Licensees (ABLE BC), announced today that they have partnered with Toronto-based Dorsey Studios, a leading in-store Omni-media consultancy and creative content studio, to offer the Soundtrack Business streaming music service to its 1000-plus members. Soundtrack Business, a Spotify-backed company, is the most advanced, customizable music streaming service for businesses now available in Canada that allows retailers to brand their environments with the right music at the right time. 

ABLE BC is British Columbia’s largest liquor industry association representing private liquor stores, bars, pubs, hotel liquor licenses, as well as agents, manufacturers, and other industry suppliers.

“As our members continue to grow and enhance their businesses in a rapidly changing industry, it’s ABLE BC’s role to lend support. This includes educating members on the importance and value of playing quality, licensed music in their bars and stores”, notes Jeff Guignard, Executive Director of ABLE BC.

The Soundtrack streaming music service will allow ABLE BC members to select curated soundtracks and playlists that can be blended to match their brand, and scheduled to play at the desired time of day. ABLE BC members can run Soundtrack Business on an existing IOS, Windows or Android device or purchase an affordable, dedicated Soundtrack Player. With an available Soundtrack IOS remote app, in-store personnel can also control playback functions with their iPhone including volume control and song advance, view artist and song information and even quickly share a song link with customers via email, text or on social media.

“We are thrilled to partner with ABLE BC and offer an exclusive member benefit that delivers real value for members,” commented Stephen Dorsey, CEO of Dorsey Studios. “Curated, quality music can have a positive impact on creating a better experience for customers versus playing the radio or a random playlist of songs. Research has shown that the right music can contribute to increasing sales – another tool that ABLE BC members can leverage to enhance their businesses,” he added.

The Soundtrack Business streaming music service will not only deliver an amazing music experience to ABLE BC members’ customers, but the service includes the management of all reporting requirements and licensing payments to SOCAN, the organization that represents the Canadian performing rights of music creators and publishers. This will ensure all subscribed ABLE BC members are compliant. 

The Soundtrack Business streaming music service will be available to ABLE BC members beginning September 26, 2017.

"What Does Your Brand Sound Like?"- 2015 Research Study Shows Branded, In-store Music is a Game Changer.

MUSIC STRENGTHENS BRAND EXPERIENCE

In a Swedish study music was ranked as one of the most difficult things to live without in our daily lives. Only the internet and the mobile phone were seen as more important (Heartbeats International, “Uncovering a musical myth”, 2011). Music strongly affects human emotional states (Lusensky, 2010) and, just like movies come to life with music,a company can enhance its brand image by using the right background music. The focus of retailers has shifted from offering only the physical products to providing a more holistic customer experience.

By establishing a clear music strategy, businesses can deliver a coherent and consistent message to their customers in several channels: shops, websites and commercials. Brands that strategically use music that fits their brand identity are 96% more likely to be remembered compared with those that use non-fitting music or no music at all. (Heartbeats International, “Uncovering a musical myth”, 2011).

BACKGROUND MUSIC IS PROVEN TO BE GOOD FOR BUSINESS

Music in the store environment is not a new phenomenon. Background music is one of the most powerful tools companies can use to improve customer experience and positively affect the customer at the point of purchase. Research has shown that music has a strong connection to the human memory, and with a clear music strategy companies can get their customers to stay longer, buy more and create desired associations to the brand. (Milliman, 1982; Sweeney & Wyber. 2012; Yalch & Spangenberg, 2002).

Dorsey Studios to Lead Northern Roots' Market Development of Indoor Hydroponic Farms in Canada's North.

Northern Roots is a state-of-the-art indoor farming enterprise.  Its differentiated value proposition is rooted in leveraging the latest LED lighting growing processes and technology, and a special nutrient mix, developed in-house, that can produce the flavour profile of field farming, the health benefits of organic and the cost effectiveness of generic hydroponics. Using unique gravity-flow growing tables in a vertical farming set-up allows Northern Roots to maximize yield per square feet while eliminating significant labour components.

The Northern Roots’ mission is to partner with northern and indigenous communities in Canada’s north to develop a sustainable source of healthy, affordable food for the people of the North, and to do its part to address regional challenges in the areas of food security, health and wellness, employment, economic development and equality.

Established in 2017, Northern Roots is aiming to launch its first indoor farm in the North in 2018. 

Northern Roots’ sister company We The Roots is finalizing the build and launch of its first facility in Toronto, Canada with plans to serve the premium restaurant market in the city in 2017. We The Roots is set to become the first farm-to-table, leafy green supplier with grow operations in downtown Toronto. https://www.northernroots.ca/northern-roots-overview/