In today's digital world, brick and mortar operators must elevate the customer experience in order to effectively engage and activate customers. Shopper engagement platforms can play an important role in bridging the retail and digital divide to deliver a variety of in-store, omni-media experiences that deliver to strategic activation objectives.
Dorsey Studios combines its expertise in Omni-media strategic planning and creative production with advanced technology applications to help transform the retail experience.
Our shopper engagement application was developed as an open platform that integrates seamlessly with all digital media channels (online, mobile, CMS, ERP systems) and leading POS systems to enable omni-device interactions and transactions in-store Sales associates can leverage this same omni-media. digital connectivity to engage directly with customers to assist, recommend or even help them complete their transaction as needed.
Advanced shopper engagement applications can help retailers overcome some of the challenges brought on by the digital / mobile age and leverage the same tools to better compete. Our interactive platform allows customers to browse and shop all available inventory - beyond just what's in the store and even complete the transaction for pick up in-store or delivery to their home.
Features / Benefits
Enhanced shopping experience. Our platform helps complement the in-store shopping experience by combining personal service with the best elements of online/mobile shopping.
Digital Assistant: Shoppers can browse and have to all inventory - in-store, from another store or pulled from online inventory. They can complete the entire transaction to have it delivered anywhere - in-store, at another store or to their home.
Customized Experiences: We can also create a curate a guided consultation based on customer persona or focused on a specific merchandising focus. Leading the shopper to the recommendations that are relevant to them.
Connected Change Rooms - Enable two way digital communications between shoppers in change rooms and sales associates and runners. Request for different sizes and colours. Push suggestions to in-fitting room screens to create up-sell opportunities.
Enhanced Loyalty: Our application can be tied to the retailers loyalty program - delivering a unique in-store experience for every loyalty member. Special offers, etc.
Conditional Triggers - Compatible with RFID, Beacon, Loyalty and Proximity systems to trigger pre-defined experiences based on location in-store, customer type, inventory availability, weather conditions and more. Delivering an elevated, targeted shopping experience.
Uplift in sales. Our appliation has shown positive results in delivering lift in sales and capturing more sales that can often be loss due to inventory challenges. We can provide insightful analytics including sales attribution data from any device running our platform.
Interactive Consultation / Product Search and Browse
Browse and search product inventory, dig deeper into product formulations, government certification info, usage and dosage recommendations, side effects. customer reviews and much more.
The experience delivered by FoyerLive can be customized to deliver varied experiences depending on the persona of the shopper.
Digitally Connect Sales Associates and Shoppers
Our concierge feature allows sales associates and shoppers to be connected digitally from any device in-store.
Shoppers can request assistance from a sales associate, and in turn, a sales associate can claim and respond to a request, they can push recommendations to a device, and even take over the experience and help them complete their transaction.
Extend the Experience to a Customer's Mobile Device
FoyerLive allows the shopping experience to extend to a customers mobile device.
Our queue management feature allows our system to push notifications to a customers mobile device re: product processing and in-store pick-up from an online order, consultation request and notification, and of course, secure on-device payment to complete purchase.
Streamlines sales operations. Helps reduce wait times and increases order processing efficiencies
Enables standardized product information sharing. Chemical composition, benefits for specific customer objectives (pain, sleep, anxiety reduction, etc), taste/flavour
Increases transparency re: health and safety. Dosage recommendations, side effects and more
Enhances Training and Service Delivery - reduce cost associated with training and customer service delivery
Showcases virtual inventory as solution to government mandated, product display bans
Enables in-store digital engagement to deliver truly omni-channel experience to shoppers
Offers incremental revenue opportunities from brands seeking promotional exposure